- The Gentle Nudge
- 🚀 How to make a KILLER pitch deck
🚀 How to make a KILLER pitch deck
The Gentle Nudge - the #1 newsletter for first-time founders
Jennifer and I are travelling to Sierra Leone (where she grew up!) this week, so this edition will be short and sweet, no updates on Treat this time.
If you are new here - welcome! My name is Marcin, I was nudged by two friends in my 20s to start a company, and it changed my life. I now made it my life’s mission to pay it forward and nudge the next generation of entrepreneurs into starting their first business.
Today we cover:
The Best of TGN: How to make a KILLER pitch deck
Polish DTC on the rise: PsiBufet, Mięsna Paczka
Read of the week: Excuse me, is there a problem?
The Jennifer Kamara Podcast: How to speak better w/Matt Abrahams
How to make a KILLER pitch deck
(this content was originally posted on LinkedIn)
Making a KILLER pitch deck for your early stage startup is SIMPLE.
Follow these steps and you will be 90% there:
Close PowerPoint / Google Slides - we won't need these for now.
Write down ONE SENTENCE answers to these questions:
- What is the problem you want to solve?
- How many people have this problem?
- How do you plan to solve it?
- Why did nobody solve this problem before?
- Why are you well positioned to solve it?
- How many people have you helped so far?
- How many more people you hope to help in the next 12 months?
- How much money do you need to get there?
Assume the first version of your answers is only ok. Ok is not enough. We aim for AIRTIGHT.
Start refining your answers. Avoid these common red flags:
× the problem is made up / doesn't feel real
× the number of people calculation is intellectually dishonest or sloppy
× the solution feels like a vitamin (nice-to-have), not like an aspirin (must-have)
× the solution feels like a new paint on an old car (it's only marginally better from what we have now; you want to be dramatically better to overcome switching costs)
× the experience you decided to highlight is irrelevant to the problem you are trying to solve
× the people you helped so far are your friends / family - you need to test it on complete strangers
× you are selling $100 for $90
× it's unclear how you will get to where you want to be in 12 months
× it's unclear why you need this much money to get where you want to be in 12 months (as a rule of thumb: raise 18 months of runway + 20% buffer, assume 12 months of focused building and 6 months for another raising mode)
Open PowerPoint, create 8 empty slides titled:
Put your refined answers on corresponding slides.
Go slide by slide and see if there is any data point you can add (a quote, a chart, a number, a research, an insight, etc.) that makes your answer MUCH stronger.
Watch out though.
Each thing you add may either ENHANCE your thought, or DISTRACT from it. Most people struggle here. Usually one strong data point is better than one strong + one weak data point.
NEVER deviate from your main thought.
One slide = one thought. Always.
Now reorder your slides following AIDA.
AIDA is a marketing term and stands for Attention, Interest, Desire, Action. You want to take your potential investor on an AIDA-type journey.
It's more of an art than a science, but the rule of thumb is:
- teach me something new / something surprising
- make me feel like I understand it
- make me feel more greedy than fearful (by showing me how big you think / how big the opportunity is)
- tell me what is the next step
I like to write to myself a note below every slide with what type of AIDA reaction I'm trying to elicit.
Finally - and this is optional - you can beautify your deck.
That's it. You now have a KILLER, airtight pitch deck.
Polish DTC on the rise
Some great news from the Polish DTC market.
I know Piotrek - the founder of PsiBufet - since 2012. I have the privilege to be an early investor in his company. I just checked old emails - the first business update mentions 24 boxes sold in a month. Next month it was 221.
Today, Piotrek and his team sell thousands of boxes to dog-lovers across the country.
Seeing the journey from start to acquisition is the best type of gentle nudge. Congrats Piotrek and team!
Polish customers seem to be realizing the convenience of the direct-to-consumer model. It’s a privilege to have the front row seat and share these developments with y’all!
📕 Read of the week
Jessica recently shared this phenomenal read:
🎙️ The Jennifer Kamara Podcast
Every week my wife Jennifer talks to incredible people, many of which are entrepreneurs on a mission to improve the world we live in.
This is the most popular JKP episode on YouTube. Matt Abrahams, professor of Strategic Communication at Stanford Graduate School of Business, gives tangible advice on how to overcome the fear of public speaking, as well as how to communicate effectively.
That's it for today. See you next week in your inbox!
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